Alfa-Bank - the first regional partner of the Confederations Cup 2017 and the 2018 FIFA World Cup™ Russia - has selected international communications agency Eventica Sport to implement its sponsor activation around the two tournaments.
Igor Stolyarov, General Manager of Eventica Sport said: “We are delighted that Alfa-Bank has demonstrated its trust in our team to deliver this project. Indeed, our experience, our football industry background and our international expertise will help our client to achieve its goals. Our team here at Eventica is proud to reinforce and enhance the image of what is already a recognized and respected Alfa-Bank brand”.
Eventica is planning a full mix of marketing, event and communication campaigns on behalf of Alfa-Bank. The collaboration started in January 2017.