International promotion of a major Russian movie release. Hero – or The Heritage of Love as it is known outside of Russia - is a dramatization of the tumultuous early years of the 20th Century in Russia, by celebrated director Yuri Vasiliev.
WHAT WE DID
Eventica developed a promotional media strategy, combining targeted outreach to the press and a broad social media campaign.
We designed and managed the gala premiere event in Moscow, covering all aspects of the event management, from technical production and branding to VIP guest management.
- Wide media uptake, with coverage in over 100 print publications
Over 17 million social media hits
- Star-studded premiere was one of the highlights of Moscow’s spring season – attracting huge media publicity