THE PROJECT

International promotion of a major Russian movie release. Hero – or The Heritage of Love as it is known outside of Russia - is a dramatization of the tumultuous early years of the 20th Century in Russia, by celebrated director Yuri Vasiliev.

WHAT WE DID

Eventica developed a promotional media strategy, combining targeted outreach to the press and a broad social media campaign.

We designed and managed the gala premiere event in Moscow, covering all aspects of the event management, from technical production and branding to VIP guest management.

RESULTS

  • - Wide media uptake, with coverage in over 100 print publications Over 17 million social media hits
  • - Star-studded premiere was one of the highlights of Moscow’s spring season – attracting huge media publicity