THE PROJECT

The official headquarters for the Russia 2018 LOC in Rio de Janeiro during 2014 FIFA World Cup™ Brazil.

WHAT WE DID

Eventica designed, constructed and operated Russia’s official hospitality house – both a media centre and public fanzone – in the heart of Rio de Janeiro.

Throughout the month-long Brazil 2014 World Cup, we hosted a packed programme of events, promotions and activations to ensure that Russia and its plans for the 2018 FIFA World Cup were top of the international news agenda.

RESULTS

  • - More than 27,000 visitors over 30 days of operation
  • - 280 accredited journalists
  • - Global media coverage for Russia 2018 LOC
  • - Full programme of media and promo events